Profile, Profile, Profile….

We are often asked to comment or make recommendations regarding a candidates LinkedIn profile. Often, a LinkedIn profile is an afterthought rather than a significant tool in developing careers. Let’s think of a profile as an introduction to yourself, and potentially your next role (for both active and passive job seekers). On its own LinkedIn will not secure a new position but a carefully crafted profile can be the doorway to securing an interview.

Here Are My Tips for a Great LinkedIn Profile:

PHOTO

Add a professional photo, it helps the viewer form an initial connection with you; but a profile without a photo looks unfinished. 

CONTACT DETAILS

You’ve clicked on the button advising that you’re open to new career opportunities however you need to be contactable. Have you provided the details for somebody to reach you? It is far better for somebody to be able to call or email you immediately regarding an opportunity. Remember, it’s not always the strongest candidate that secures a role but often the best candidate available at any given time. Be mindful of the contact detail you’ve provided too. Do you really want to be contacted via a work phone/email address?

CONSISTENCY

This is key to your success! Your LinkedIn profile needs to accurately reflect your CV. Hiring companies will regularly check your LinkedIn profile to form a clearer picture of you. Your dates of employment, education and job titles must be consistent with your CV. Any discrepancies will raise questions that you might not get the opportunity to answer.

RELEVANCY

Are you using terms relevant to the industry in which you work? I regularly review profiles where a candidate might refer to themselves as a ‘Junior Vice President.’ Wherein most cases the role would be a Relationship Manager. Ensure your job title reflects the wider market and not just the idiosyncrasies of an individual company.

Be mindful also that your profile might not initially be viewed by an expert in your field. Overuse of technical terms, abbreviations etc might be lost. Consider using plain language when describing your role and achievements. Whilst keywords are important in terms of identifying your skillset being able to contextualise them will build greater interest.

PROFILE NOT A CV

Your profile is not your CV. Whilst there needs to be consistency, your profile provides you with an opportunity to briefly provide highlights of the successes you have achieved in your career. Focus less on the duties for each role and more on what you have achieved in those positions. Introduce the projects you have been involved with and any professional development you have undertaken.

Importantly, your LinkedIn profile needs to be prepared before you begin submitting your CV or displaying any interest in a role. As a passive candidate, your profile needs to be regularly audited and updated with new projects, titles, employers. Regularly sharing and liking other posts on LinkedIn will keep your profile in front of the minds of recruiters, hiring managers and referral partners.

Should you be looking for new opportunity or guidance on your profile please feel free to call or email me on 07 3229 8977 or dlawlor@theturnergroup.com.au